Call Tracking: measure and improve your marketing campaigns
Customers who call are more motivated buyers than those who email. Vonage offers deep insights—and helps you track call metadata.
- Capture recordings and metadata from every call, including who called, the dialed number, the call length, and more.
- Generate better leads and improve lead quality by advertising virtual phone numbers in addition to web forms and email.
- Route calls to the right agent the first time.

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How call tracking works:
1. Advertise virtual numbers
Advertise a unique virtual number for each ad campaign, client or even each billboard location.
2. Customers call
Potential customers see your ad, and if interested, dial the virtual number to reach your business.
3. The analytics run behind the scenes
Behind the scenes, Vonage APIs capture data about every call, including date and time, called and calling parties, call completion status, call duration, call cost, and more.
4. Gain actionable insights
You can gain actionable insights by generating reports about your campaigns from our dashboard or your own application using our Management APIs.
Let's connect
Interested in Vonage APIs for call tracking?
Call us at 1-844-365-9460, or fill out the form and we will get back to you.
Thanks for reaching out!
We'll get back to you as soon as we can. In the meantime, feel free to explore more about Vonage and how we're making communications more flexible, intelligent, and personal so our customers can stay ahead.