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Vonage Conversational Connect: Power Richer Messaging Engagement

Enjoy a plug-and-play marketing automation solution designed to help you create, launch, and scale personalized messaging campaigns with rich communications to boost engagement.

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MARKETING AND ENGAGEMENT

Create omnichannel engagement with personalized messaging

Guide every prospect and customer through targeted, two-way conversations that drive action — across the messaging channels they already use. Automate interactions, support rich media content, and blend chatbots with human agents to deliver connected experiences at scale … no coding required.

  • Next-gen marketing: Optimize and elevate your RCS, WhatsApp, and SMS channels by sending promotional and marketing notifications, updates, and alerts.

  • Intelligent engagement: Personalize customer education and consultation through live agents, chatbots, or both — all to capture leads, offer support, send product information, provide consultation, and more.

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ADVANCED MARKETING AUTOMATION

Scale coordinated high-impact marketing campaigns with ease

Even the richest messaging channels need a broader engagement plan to drive brand loyalty. And Vonage Conversational Connect can help you:

  • Leverage a multi-channel marketing engagement platform designed for marketing teams. Now you can quickly build, run, and scale personalized campaigns through low-code/no-code bot building.

  • Reach customers on the touchpoint that’s right for them — RCS, WhatsApp, or SMS. You can also manage interactions and create conversation flows across these channels.

  • Create rich media and interactive messaging with images, videos, PDFs, quick replies, rich cards, carousels, and more.

  • Go beyond standard notifications and deliver targeted experiences that resonate with customer preferences.

  • Measure campaign performance with built-in analytics that reveal engagement, conversions, and audience insights.

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SCALABLE CONVERSATIONAL ENGAGEMENT

Enable more effective campaigns with two-way marketing engagement

Here’s your powerful engagement platform to boost lead generation, deliver more detailed insights, and:

  • Leverage chatbots across the nurture to capture leads and complement live support, product information, and consultation.

  • Engage prospects and customers creatively through contests, quizzes, coupon code distribution, and more.

  • Transition seamlessly between automated chats and live agents through a unified inbox.

  • Evaluate campaign effectiveness with an advanced analytics suite that tracks performance and engagement metrics.

  • Trigger personalized follow-ups and nurture sequences automatically based on user behavior and conversation history.

Everything you need to deliver exceptional marketing campaigns

Reach, engage, and maximize response on the customer’s preferred messaging channels.

Send large-scale, personalized messages to boost engagement and customer satisfaction. Optimize performance with audience targeting, A/B testing, SMS failover, and more.

Bring all customer conversations into a single view to respond faster, deliver better experiences, and close queries more efficiently — regardless of the channel.

Collect, consolidate, and segment data from multiple sources to deliver personalized engagement and improve targeting.

Create and deploy bots easily with a no-code/low-code solution. This helps to automate customer conversations at scale, along with a seamless handover to human agents.

Provide detailed reports and dashboards on campaign performance, channel metrics, and customer interactions to support informed decision-making.

Add an extra layer of security through a one-time password — delivered over email or authenticator app — to verify users during login, transactions, or account changes.

Protect sensitive information by enabling both manual and automatic redaction of personal data from customer conversations.

HolidayPirates logo

HolidayPirates engages travelers with fast, relevant marketing messages powered by Vonage Conversational Connect.

“With WhatsApp and Vonage, we’ve been able to better identify and market to the top 25 percent of our active subscribers. Our subscribers using WhatsApp are faster to act on deals than people using other channels, generating more traffic to our partners with click-through-rates as high as 40 percent, and some messages receiving a 97 percent open rate."

Kamila Skötsch Global CRM Team Lead | HolidayPirates
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