Messages API pricing
Simple Messages API pricing: Pay for what gets delivered. All-inclusive features for a richer, more meaningful customer experience. Explore Messages API pricing across RCS, WhatsApp, Facebook, Viber, MMS, and SMS.
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RCS
Choose from three options – all include logo and brand verification in addition to sent, received and read reports. RCS is currently available in all the countries listed below. Please contact sales for more information on country-specific single message pricing.
Basic Message
Single Message
Conversational
Country Set up Fee
- Standard text message
- Up to 160 characters and no rich content
- Per-message billing
- Rich content and images
- Up to 3,072 characters
- Buttons, cards, carousel and more
- Per-message billing
- Allows multiple messages to be exchanged between a business and user for a 24-hour period
- Brand initiated (A2P)
- Rich content and images
- Up to 3,072 characters
- Buttons, cards, carousel and more
France
€0.06000
€0.07200
€0.13700
€0
Germany *
€0.07000
€0.08400
€0.12000
€0
Italy
€0.03000
€0.04500
€0.09500
€0
Spain
€0.03143
€0.07200
€0.15000
€0
Sweden
€0.03500
€0.06300
€0.10000
€50
United Kingdom
€0.03800
€0.06900
€0.15000
€0
Austria
Contact Sales
Brazil
Contact Sales
Mexico
Contact Sales
Netherlands
Contact Sales
Nigeria
Contact Sales
Norway
Contact Sales
Portugal
Contact Sales
South Africa
Contact Sales
United States
Contact Sales
*Monthly Active User pricing available. For more information, please contact sales.
Conversation usage fees: There are two fees a business must pay to use WhatsApp: WhatsApp fee + Vonage platform fee.
WhatsApp conversation-based pricing
WhatsApp charges a fee per conversation based on category: Marketing, Utility, Authentication, Service, and Referral.
Visit WhatsApp Business API conversations and rates to find the rates per country.
Vonage platform fee
Pay-as-you-go per conversation priced at 0.0415 Euros (0.0506 USD) per conversation (any type). Managed customers can also purchase packages of conversations per month with volume-based discounts that will bring conversation prices as low as 0.009 Euros (0.012 USD) per conversation.
See pricing changes coming July 1, 2025.
Vonage platform fee for WhatsApp
Vonage offers a pricing model with usage based on conversations, providing simplicity, predictability, and greater value.
This model aligns with WhatsApp pricing, so you have only one usage metric: the conversation
You are charged per conversation no matter how many messages are exchanged during the 24-hour session
Tiered packages provide significant savings based on message volumes
To learn more about Vonage’s conversation-based pricing model, please see our support note or contact your account manager.
Thanks for reaching out!
A Vonage expert will get back to you shortly. In the meantime, feel free to explore the new Vonage and how we're making communications more flexible, intelligent, and personal so our customers can stay ahead.
Facebook Messenger
Facebook Messenger pricing
Viber Service Messaging
Viber
MMS
MMS
