Call Tracking
Imagine if you could link inbound phone calls to specific marketing campaigns, keywords, and advertisements. Thanks to Vonage Call Tracking, you can now see exactly which of your marketing activities encouraged a prospective customer to call your business.
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Call Tracking
How call tracking works
Advertise virtual numbers
Conveniently advertise a unique virtual number for each ad campaign, client, or even each billboard location.
Answer customer calls
Potential customers see your ad, and if interested, dial the virtual number to reach your business.
Let analytics run behind the scenes
Vonage APIs capture call data, including date and time, called and calling parties, call completion status, call duration, call cost, and more.
Gain actionable insights
Quickly generate campaign reports from the Vonage dashboard or your own application using Vonage Management APIs.
Why choose Vonage APIs for call tracking?
Enjoy high-quality voice
Vonage APIs connect directly to the Vonage MPLS network and tier 1 carriers that provide the highest quality voice services. And with data centers around the world, our platform delivers very low latencies — all to improve the user experience for your applications.
Add IVR capability fast
Vonage Voice API includes IVR capability to collect caller input with only a few lines of code. That’s right — no separate IVR system is required.
Add new numbers on the fly
Vonage APIs allow you to provision local virtual numbers programmatically as needed. No need to manually provision numbers each time you add a new campaign.
Adapt call flow dynamically
Vonage Voice API supports dynamically generated logic through Vonage Call Control Object to adapt call flows on the fly as your campaigns demand. For example, your application might offer the option to request a return call if the queue length suddenly grows.
Gain deeper insights
Call recordings and metadata help measure and improve marketing campaigns. These include who called, dialed number, call length, and more.
Generate better leads
Customers who call are more motivated buyers than those who email. So give customers the choice by advertising virtual phone numbers + web forms and email.Marketing and operational efficiencies
Align sales and marketing teams
With a unified view of the customer journey, marketing can generate high-quality leads for sales … and sales can deliver a consistent, personalized experience to nurtured leads.
Streamline and personalize CX
Agents know exactly who’s calling before they pick up the phone — not to mention all previous brand interactions + customer data. This shortens response time and helps personalize interactions.
Optimize marketing budgets
With insight into which marketing activities drive results, you can accurately allocate more of your marketing budget toward higher-performing campaigns, channels, and ads.
Improve customer journey mapping
Using call tracking data, you can identify points of friction and create a comprehensive customer journey map to engage prospects at every touchpoint.
Refine marketing messages
Call tracking insights help you identify and refine high-performing campaigns and adapt — or scrap — low-performing ones.
Route to the right agent
Connect to the right agent the first time based on what number was dialed and even which billboard location generated the lead.
Split call recording
Record each leg of the call separately. Recording is in stereo — one channel records what the user hears and the other what the user speaks. This separation significantly improves the quality of transcriptions so you can improve analysis and gain new insights.
