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Vonage Expands Presence in AWS Marketplace With RCS, Branded Calling, and Video API

This article was updated on June 17, 2025

The world is a noisy place. Customers are peppered with random calls and texts from “unknown” and are conditioned to ignore them. Patients face the difficult task of schedules and travel to appointments. As a business looking to enhance brand recognition and engage customers, how do you break through the noise? By quietly and confidently showcasing your brand with the help of rich business messaging, branded calling, and video API.

 

That’s why we’re excited that Vonage Rich Communication Services (RCS)Branded Calling, and Video API are now available in AWS Marketplace — with engaging features to get your messages read and calls answered, not to mention enhance the patient experience.

image of hand, holding a smartphone. the screen notes a verified call from "Your Company" with the phone number and buttons to decline or accept the call

Customers love comfort and familiarity

Messages or calls that resemble spam are no way to build brand equity. Quite the opposite: Folks talk and they’ll share these unpleasant experiences with others. So it’s important that your outreach shows who you are and immediately shouts your brand. Customers will see your familiar company name and logo — and even call intent — to lower their guard and engage with you.

Customers value their time

The world is also a busy place, and customers have little time. Now that you have their attention — get your point across fast and Own Your Brand. This is where Vonage can help.

Rich Business Messaging

You’re better than plain texts. Present your best self by adding branded elements to your messages. Capture your audience with images, videos, and GIFs. Encourage in-channel participation with interactive buttons and suggested replies. Even boost conversions through conversational marketing.

Branded Calling

It’s time to own the lockscreen. Showcase your company name, logo, and call reason directly on the recipient's lockscreen to enhance brand visibility. This helps promote trusted relationships — and you can build a better experience by embedding voice calling into your apps and website. What’s more, since scam callers cannot imitate branded calling, you safeguard your customers and business from fraudulent activity.

Patients welcome ease and convenience

Having to navigate appointments and schedules is no fun. Thankfully, Vonage Video API helps you offer telehealth options to enhance the patient experience.

Vonage Video API

From out-of-the-box speed to build-your-own customization — Vonage offers a selection to meet any virtual visit or telehealth needs.

A sneak peek: Vonage continues to expand our AWS Marketplace presence. So stay tuned for more ways to engage with your customers.

A streamlined approach

Vonage and AWS Marketplace are a game-changer for businesses looking to streamline procurement. Here’s why:

  • Faster, easier purchasing — Businesses can contract Vonage APIs directly through AWS Marketplace to reduce procurement cycles.
  • Commitment retirement benefits — Vonage API consumption in AWS Marketplace helps businesses retire their AWS spend commitments.

Time to accelerate growth through AWS

Thanks to AWS Marketplace, businesses can speed up procurement, optimize costs, and enjoy a competitive advantage — all while seamlessly integrating Vonage APIs into their existing AWS environments.

Ready to start? Explore our new listings today:

Vonage RCS Business Messaging in AWS Marketplace

Vonage Branded Calling in AWS Marketplace

Vonage Video API in AWS Marketplace

Jennifer Taurel headshot
By Jennifer Taurel Sr. Partner Marketing Manager

Jennifer is a seasoned marketing professional with over a decade of experience, specializing in partner marketing within the software industry. She has worked with ISVs, SIs, GSIs, and other global tech partners and is passionate about working on meaningful initiatives that deliver value and helping businesses scale through innovative marketing strategies.

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