Smobi Pioneers RCS Messaging with Vonage

Smobi, a dynamic startup delivering business productivity software dedicated to revolutionizing customer communications, set out to harness the potential of Rich Communication Services (RCS) to create interactive messaging experiences. Facing an entirely new and complex messaging landscape, Smobi sought a trusted partner with technical expertise, innovative APIs, and a proactive support model. With Vonage as their RCS provider, Smobi has gained a competitive edge through faster carrier approvals, robust messaging capabilities, and unmatched customer support. Positioned as a trailblazer in RCS messaging, Smobi is redefining the future of customer engagement.

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Vonage Solutions and Features

RCS Business Messaging

Challenge

Providing a reliable, scalable, and messaging platform with extensibility for future growth; the RCS ecosystem in the United States is still in its infancy, with few established vendors able to provide the needed infrastructure for the messaging platform; navigating the carrier approval processes proved to be time-intensive and cumbersome.

Solution

Vonage RCS/SMS via Messages API

Results

Vonage RCS via Messages API helped Smobi provide operational efficiency, streamlined carrier approvals and enhanced customer experience.

Navigating the New World of RCS in the US

Smobi entered the market with a bold mission—to enhance customer experiences with rich, interactive messaging powered by RCS. While SMS has been central to business communications for decades, RCS represents the future, offering features like rich media, interactive carousels, and brand verification.

Kunal Puri, Founder of Smobi said, “We wanted to help businesses deliver interactive and engaging communication using RCS, but this new landscape provided a few obstacles.”

RCS adoption was still in its infancy in the U.S., limiting vendors with ready-to-use APIs.
Navigating the rigorous carrier approval process was complex and time-consuming.
Smobi required a partner and a solution that would allow them to execute quickly and scale seamlessly as they launched their services.

Continued Puri, ”Our entire business was founded on delivering RCS capabilities to enable our customers the ability to provide rich, engaging, branded interactions. Finding the right partner wasn’t just a technical decision; it was a partnership for the lifetime of our business.”

“Rich Communication Services (RCS) is still relatively new in the United States. Vonage has been instrumental in streamlining the lengthy and cumbersome brand registration process with various carriers for our customers. Thanks to Vonage, we’ve been able to secure approvals much faster, enabling us to focus on building a more robust platform for our customers and onboarding them more quickly and efficiently”

- Kunal Puri, Founder, Smobi

Learn more about Vonage Messages API

A Partnership Built on Expertise and Innovation

Puri said, “After evaluating multiple vendors, we selected Vonage as our long-term provider. Because of Vonage’s established capabilities with RCS in Europe, this positioned them as a leader capable of delivering this cutting-edge solution in the U.S. The extensibility and flexibility of Vonage’s Messages API stood out as it supported RCS capabilities alongside fallback SMS functionality for unmatched reliability. Additionally, from onboarding to ongoing operations, Vonage provided exceptional support, allowing us to hit the ground running with our customers.”

The results are transformative:

Expedited Carrier Approvals: Vonage’s expertise helped Smobi streamline the complex registration process, significantly reducing time-to-market.
Enhanced Messaging Capabilities: Smobi leveraged Vonage to send appointment reminders, videos, surveys, carousels, and order updates with RCS, ensuring a richer customer experience. For users unable to receive RCS, messages seamlessly default to SMS, ensuring full coverage.
Improved Efficiency: Vonage’s comprehensive documentation and responsive support eliminated blockers, allowing Smobi to focus on delivering innovative solutions to its customers.

Puri remarked, “Vonage has truly been a partner in every sense of the word. Vonage’s technical expertise, API documentation, and customer support have made all the difference, enabling us to deliver faster and better than we could have imagined. We are setting our sights on evolving into a full-scale customer engagement platform, incorporating channels like WhatsApp and voice communication. Thanks to Vonage’s extensive technologies, these growth plans are well within reach.”

Learn more about Vonage Messages APIs and how they integrate with RCS to elevate your messaging capabilities and deliver richer customer experiences.

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