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Forrester Report: US Consumers Are Ready to Chat

Discover the trends driving conversational commerce and why companies should strongly consider adding conversational interfaces to keep up with customer expectations. We'll dive into:

  • Current consumer and enterprise use of chat and messaging for communicating and purchasing
  • Common use cases and conveniences customers expect and are looking for
  • Top challenges companies face in trying to develop conversational commerce experiences, and how to solve for them

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