CX Insights for LATAM
The Vonage Global Customer Engagement Report 2024 brought you vital trends and findings from 17 regions. Now discover the AI-enhanced channel preferences and other region-specific insights in this special edition. Then plan your go-to-market strategy to ultimately reach, engage, and nurture customers throughout LATAM.
The Undeniable AI Love
Though there may be regional preferences in how customers reach out to businesses — there’s no denying the growing interest in AI, particularly in LATAM:
LATAM loves all things WhatsApp, including for voice calls, messages, social media, and video chats.
Staggering 90% of customers said they use WhatsApp for messaging.
The love is real: AI can help you become a 24/7 CX machine to answer questions, route customers to a live agent, or even close a sale.
Ready for AI and Great CX?
Get the consumer insights for LATAM. Then build an engagement strategy focused on the communications tools and channels — with AI smarts — that customers love.
