How AI-driven live conversation platform Orum Fuels Global Sales Success with Vonage
Orum, a cutting-edge AI-driven live conversation platform, set out to revolutionize how inside sales and sales development teams connect with prospects. Sales reps were overwhelmed by low connection rates and a lack of effective coaching tools. Orum’s mission was clear—to help teams engage more effectively and thrive in high-demand environments.
Vonage Solutions and Features
Challenge
Experiencing rapid growth brought challenges to the platform; Scaling telephony infrastructure globally, while maintaining top-tier performance; After experimenting with other providers, Orum was still in need of a seamless, dynamic API offering.
Solution
Vonage Voice API, Vonage Video API, Vonage Numbers API, Vonage SMS API
Results
By integrating Vonage Communications APIs, Orum unlocked essential capabilities like high-quality calls, rapid number provisioning, and seamless video collaboration for sales coaching.Orum’s goal was to solve two common pain points in the sales industry. First, sales reps often struggled to connect with customers, with low conversation rates forcing them to make hundreds of calls daily just to reach a few individuals. Second, once connected, the reps needed better coaching tools for more productive conversations. Founder Jason Dorfman and his team developed Orum as an AI-powered solution to tackle these challenges.
However, as Orum grew rapidly, scaling its telephony infrastructure to meet global demand became a critical need. The company required a communication partner capable of providing high-quality call connections, extensive API functionality, and seamless international number provisioning. After experimenting with other providers, Orum found that the existing solutions couldn’t meet their technical requirements or match their growth trajectory.
From Startup to Scale-Up: The Need for a Global Solution
Orum turned to Vonage for its comprehensive and reliable API offerings. Colin Specter, SVP of Revenue at Orum, highlighted the ease of working with Vonage’s APIs and account teams. "Vonage from day one was really simple to work with, in large part thanks to their excellent documentation and the dedicated Slack channel we set up with their team. Whenever we’ve faced challenges, they’ve been incredibly responsive and proactive in helping us solve them."
Vonage’s Voice API provided the flexibility to power high-volume outbound and inbound calls without latency, while the Numbers API allowed Orum to rapidly provision local and international numbers, enabling their expansion into new markets. The Vonage SMS API added another layer of functionality, giving sales teams real-time alerts and context through text messaging.
One standout innovation for Orum was their virtual sales floor, achieved through Vonage’s Video API. This feature enabled live coaching and team collaboration, bridging the gap between in-office and remote sales teams.
Big Wins on the Sales Battlefield
Specter continued, “We recently hit a milestone of completing 1.5 million connected calls per day. That’s a testament to our partnership with Vonage, which gives us the tools to scale globally while maintaining quality and reliability. Most of our customers come to us because they’re struggling with call deliverability on other platforms. Through Vonage, we provide rigorously tested and screened phone numbers, including caller IDs, better spam control, and numbers in regions others can't deliver, improving their connection rates and overall success."
Said Specter, “Whether scaling infrastructure, improving global connectivity, or pioneering new solutions, Vonage proved to be the reliable partner we needed. Together, we continue to redefine what’s possible in the rapidly evolving world of sales technology.”
Learn more about how Vonage Communications APIs can help your business connect, engage, and empower users.
