Conversation usage fees
There are two fees a business must pay to use WhatsApp: WhatsApp fee + Vonage platform fee.
WhatsApp conversation-based pricing
WhatsApp is charging a fee per conversation, differentiating Business-initiated conversations vs User-initiated conversations.
Visit WhatsApp Business API conversations and rates to find the rates per country.
Vonage platform fee
Pay-as-you-go per conversation priced at 0.040 Euros (0.0488 USD) per conversation (any type). Managed customers can also purchase packages of conversations per month with volume-based discounts that will bring conversation prices as low as 0.009 Euros (0.012 USD) per conversation.
Vonage platform fee for WhatsApp
Vonage will offer an updated pricing model with usage based on conversations. The new model provides simplicity, predictability, and greater value.
This model aligns with WhatsApp pricing, so you have only one usage metric: the conversation
You are charged per conversation no matter how many messages are exchanged during the 24-hour session
Tiered packages provide significant savings based on message volumes
To learn more about Vonage’s conversation-based pricing model, please see our support note or contact your account manager.
Pricing is updated every 4 hours and will fluctuate based on
carrier costs and current exchange rate (between USD and EUR).