Vonage Welcomes Jumper.ai Engineers to the Team, Adds Conversational Commerce Solution to the VCP
Vonage has announced that we have acquired Jumper.ai, a Singapore-based leader in omnichannel conversational commerce solutions. The Jumper.ai platform complements Vonage Communications APIs and adds a packaged, AI-enabled social messaging offering to the Vonage Communications Platform (VCP).
With the acquisition, Vonage has acquired Jumper.ai’s technology and intellectual property, including its end-to-end conversational commerce and shopper engagement platform. Jumper.ai’s team will join Vonage’s Product and Engineering group.
The addition of Jumper.ai’s significant technology and developer-focused talent, as well as expertise in conversational commerce, is a perfect fit to enhance the programmable, flexible and intelligent capabilities of our singular Vonage Communications Platform and robust portfolio of APIs.
What Does this Mean for Our Customers?
As CEO Rory Read stated in the press release, “The addition of Jumper.ai’s conversational commerce and omnichannel capabilities fits perfectly into Vonage’s strategy and is a natural extension of Vonage’s offerings. It transforms customer interactions from notifications and simple communications to conversations across the spectrum of customer engagement points. With conversational commerce capabilities, we are meeting new and existing customer needs now and are positioned to continue to meet their evolving needs well into the future, providing businesses with embedded commerce capabilities to simplify the way they serve, connect with, and sell to their own customers - from anywhere, on any channel.”
Conversational commerce is an in-demand retail trend that capitalizes on the growing convergence of shopping and conversations on platforms such as Facebook Messenger and WhatsApp, using the chat feature to create a seamless shopping experience. Consumers can engage in personal conversations to inquire about product and pricing information and build trusted relationships with retailers.
The Jumper.ai platform creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, Brand websites, and more). According to an April 2021 Conversational Commerce forecast by Juniper Research, the total addressable market in this space will be worth $27 billion by 2025. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, Vonage will incorporate Jumper.ai technology to complement its robust portfolio of APIs with a packaged AI-enabled conversational commerce offering.
Combining Jumper.ai’s market-leading technologies with the power and global reach of the VCP presents an opportunity to create new, amazing customer experiences. Together, Vonage and Jumper.ai will provide businesses with a centralized platform to manage, measure and monitor commercial connections with customers, across all channels, while also turning these conversations into richer AI-enabled customer experiences with rapid service and sales follow-through. Jumper.ai customers, including L’Oreal, Kiehl’s, Disney, Axe, Dove, Ben & Jerry’s and Burger King, will now be leveraging a solution backed by the power of the VCP.
